Home

From the 1897 Sears Roebuck catalog.

1897 Sears Roebuck & Co. Catalogue

$17.95


From the 1897 Sears Roebuck catalog.

My friend Wilson Mixon – emeritus professor of economics at Berry College – sent to me today a newly produced complete replica of an 1897 Sears catalog. Thanks Wilson!

Unformatted text preview: getting accustomed to catalog shopping (1897 Sears Catalog: 786 pages) standard ISBN numbers (1970) robotic warehouse sorting credit cards (mid-1970s) database programs (early 1980s) Themes of the Long Tail 1. Democratize Production 2. Democratize Distribution 3. Connect Supply and Demand Themes of the Long Tail 4. Massively expanded variety + filter to sort it = demand curve flattens. 5. All those niches add up. 6. Once in place, the natural shape of demand is revealed A Long Tail is just culture unfiltered by economic scarcity. Ten Rules for Long Tail Businesses Lower Your Costs Think Niche Lose Control Rule 1: Make It Available 2: Store Inventory Way In or Way Out 3: Let Customers Do the Work 4: One Distribution Method Doesnt Fit All 5: One Product Doesnt Fit All 6: One Price Doesnt Fit All 7: Share Information 8: Think and, not or 9: Trust the Market 10: Understand the Power of Free Why Do It? Summary What is the Long Tail? A) The Long Tail is the infinite shelf-space effect--the new mass market of niches that rises when the existing bottlenecks in distribution that favor hits are removed. B) The Long Tail is the myriad of niche products whose collective market share can rival the blockbusters. C) New efficiencies in distribution,...

From the 1897 Sears Roebuck catalog.

  1. on Sun 18 Jan 2009 at 19:15:00 ldhenson

    I was looking for a summary of coins in use at the turn of the century. Thank you for this!

    LikeLike


  2. on Mon 19 Jan 2009 at 05:29:03 abagond

    Glad to be of service.

    LikeLike


  3. on Mon 19 Jan 2009 at 16:05:18 Mara

    I was just reading the 1897 Sears Catalog with my son today, and he was asking how much the .62 ice skates would cost today. Great to find this write-up of just how much money people made in those days, etc. Perfect.

    LikeLike


  4. on Tue 20 Jan 2009 at 05:13:44 abagond

    Oh cool.

    LikeLike


Be the first to ask a question about 1897 Sears Roebuck Catalog

My friend Wilson Mixon – emeritus professor of economics at Berry College – sent to me today a newly produced complete replica of an 1897 Sears catalog. Thanks Wilson!

I was just reading the 1897 Sears Catalog with my son today, and he was asking how much the Sears "Refrigerator" 1897 Sears Roebuck Catalog—portion of p.104. Source: 1897 Sears Roebuck Catalog. Fred L. Israel, ed. New York: Chelsea House Publishers, 1968. One of many ice boxes listed in the . This ad for a Buffalo, NY manufacturer of "refrigerators" appeared in the .62 ice skates would cost today. Great to find this write-up of just how much money people made in those days, etc. Perfect.