Given the popularity of adult coloring books, it’s only natural that other companies are trying their hand, too, including Brazos Bookstore, in Houston, which published 500 copies of its second adult coloring book, Hemingwasted, as an exclusive item for Independent Bookstore Day. Little, Brown will release its first four adult coloring books starting in June, all with the subtitle Color Your Way to Calm. The first two are Splendid Cities, by Rosie Goodwin and Alice Chadwick, and Secret Paris, by Zoé de Las Cases. Two other books by de Las Cases, Secret New York and Secret Tokyo, have October pub dates. Like the most successful adult coloring books, all four are printed on high-quality paper, and the Secret Cities books feature “zentangle” patterns meant to lower stress.
Running Press’s first two adult coloring books also treat coloring as therapy. Each has the copy line “doodle and color your stress away” on the front cover. The books are packaged by Michael O’Mara, who did Running Press’s popular Doodle books for kids, and they feature thick cardboard covers and four-color illustrations inside. Color Therapy and Creative Therapy are due out next month. Editorial director Jennifer Kasius pointed out that the press had only planned to start with two books, but bought a third, showing its confidence that the trend will continue.
The Quarto Publishing Group USA will easily have a million adult coloring books in print this year, with the market continuing to surge, said Ken Fund, president and CEO of Quarto, a publisher of illustrated and creative titles. Those sales are being led by its Zen Coloring Book series, which includes the bestselling Color Me Calm and Color Me Happy, both by art therapist Lacy Mucklow with art by Angela Porter. The books have gone back to press 10 times in the past six months, for a total of more than 275,000 copies worldwide. “We imagined the books would appeal to adults looking to relax. But we never expected the responses we’ve received from people battling serious medical conditions,” added editorial director Jeannine Dillon, who came up with the idea for the series after coloring with her four-year-old son.
Adult coloring books have become so popular that even Game of Thrones author George R.R. Martin is getting in on the act. Earlier this month, Bantam books announced it would publish a GoT coloring book meant for a mature audience. The book “will feature 45 original black and white illustrations, inspired by characters, scenes, locations and other iconic images from Martin’s wildly successful ‘A Song of Ice and Fire’ series,” the company . The coloring book is scheduled for release sometime this fall.