Icon for Hire have had complicated relations with the market. Icon For Hire is not a categorized as a Christian band. Ariel has stated that they do not play music for Christians but to "save the world" and that they try to distance themselves from identifying as part of the to avoid pushing non-Christians away from hearing that message. Despite this, several writers have identified Icon for Hire as part of the Christian music scene, and some critics have noted references to the members' Christian faith in their lyrics. David Jeffries pointed out that "Christian ideals are the driving force" in the lyrics on , though he acknowledged that "you could look at this as a secular rebellion against the mopey '' bands and still thrill at Icon for Hire's fresh attitude and sense of purpose." Schexnayder, while admitting that "the group doesn't wear their faith on their sleeve in their messages", noted a general encouraging message on the album and singled out the song "The Grey" as containing "spiritual references". Kim Jones of said that the categorization was inaccurate "if you're looking to use the term to put them into a nice and safe box, limited to only a Christian audience."
Icon for Hire toured on LiveNation's "Ones to Watch" tour in 2013 along the side of Redlight King. Later that year, the band kicked off the "Evening With Icon for Hire" tour. The shows featured music, fashion, a pre-concert acoustic set, and an intimate Q&A with the group.
Icon for Hire is an alternative rock band from Decatur, Illinois, US. Since their formation in 2007, the band has achieved a record contract with Tooth & Nail Records and on this label has released two charting studio albums.
Icon for Hire supported on their "Kill the Machine" tour in October 2011. They also participated in that year's festival in , near , along with Red and Skillet. The band toured with and in early 2012, and toured with 's "Emery and Friends Tour" with and in March 2012. They have announced a May 2012 tour with , , and .