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StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story


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“Marketing Myths and Marketing Mythopia” by eswStoryLab Marketing’s Jim Signorelli (@JimSignorelli) lays out our culture’s sometime reliance on marketing myths and our Marketing Mythopia which is driven by our search for certainty and predictability when even our customers may not know what they want.

“Inside-out Marketing Reframes Marketing Theory as We Know It” by eswStoryLab Marketing’s Jim Signorelli (@JimSignorelli) provides the reasons why inside-out thinking is driving success at some of our best known and growing companies.

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Written on
October 18th 2011
  |   Jim Signorelli

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“Ten Things Marketing Should Feel Like” by esw StoryLab Marketing’s Jim Signorelli (@JimSignorelli) reminds us what the making of great marketing should feel like by going beyond the rational and analytical to the creative process.

“Can Consumers Have Relationships with Brands?” by eswStoryLab Marketing’s Jim Signorelli (@JimSignorelli) moves the discussion from relationships with brands to the impact of effectively executed brand stories.