In this highly anticipated revision, editors Barbara Norrander and Clyde Wilcox expose students to the substance and process of public opinion research in an accessible way. Capturing the diversity of this research with 12 essays - 10 new to this edition and 2 fully updated - well-respected contributors highlight the many approaches social scientists use to explore public opinion while citing actual research and teasing out the political implications of their findings. "Understanding Public Opinion" expands on important ideas that basic textbooks cover only briefly, such as public views of those on trial for terrorist acts, public attitudes in the aftermath of Hurricane Katrina, and the rise and fall of public support for George W. Bush. Part introductions provide important thematic context, and a statistics primer in the appendix offers students a handy reference. More relevant and thought-provoking than ever, "Understanding Public Opinion" is the ideal supplement for any public opinion course.
In this webinar on October 21, 2015, Data Acquisition Engineer, , and Computational Linguist, Dr. , covered how harvesting public news media data and social media data can lead to better insights into understanding public opinion online. They explored both Twitter and news in different regions across the United States to understand the public and media opinions of candidates.
D3 President and Research Analyst presented their paper, “Understanding Egyptian Public Opinion: The Demographic Framework for Telephone and Internet Research” (co-authored with Senior Statistician ) at the 67th annual World Association for Public Opinion Research (WAPOR) conference in Nice, France in September 2014. Their presentation reviews findings from D3’s face-to-face and telephone research in Egypt, and explores the future direction of opinion research in Egypt.
Barbara Norrander (Ph.D., The Ohio State University) is associate professor of political science at the University of Arizona. She is the author of Super Tuesday: Regional Politics and Presidential Primaries, as well as contributing author to several edited volumes. Currently an editorial board member of the American Journal of Political Science, Norrander has also written numerous journal articles on public opinion, political behavior, and other subjects. Clyde Wilcox is a professor of government at Georgetown University. He is the author or coauthor of several books, including Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns (1995), Onward Christian Soldiers: The Christian Right in American Politics (1996), and Interest Groups in American Campaigns: The New Face of Electioneering (1999). His edited books include Women in Elected Office: Past, Present, and Future (1998), The Politics of Gay Rights (2000), and Understanding Public Opinion, 2nd ed. (2002).